I recently moderated the event “Objects of Beauty: Achieving success with and without a legend”, hosted by the INSEAD Alumni Association Switzerland. This was an evening dedicated to succeeding in fine craftsmanship.
If you are reading this article there is a decent chance you are considering an Instagram (IG) account for your brand, if not already managing one. In 2016, more than half of marketers planned to increase their usage of this platform in the near future (source: statista.com). The fact that Instagram ranks second in the social…
Three principles that make for highly engaging guest speaking and a woman’s choice on executive education.
In 2015, I had the pleasure of guest speaking at a panel of prospective INSEAD applicants in Zurich. It had been some time since I participated actively in the school’s outreach and alumni activities. As I walked along the Limmat on a crisp fall early evening, I felt slightly nervous. I remembered clearly being in that…