Mafalda Tenente is a qualified independent Supervisory Board Member and Strategy Advisor serving some of the most well-loved companies in their sectors as well as start-ups. Sectors covered include premium consumer goods, healthcare, hospitality, and arts on topics related to user centric innovation management, digital strategy, and strategic brand marketing. She currently serves on the board of Casino Interlaken AG and the Swiss INSEAD alumni association, and advises leading premium consumer goods companies.

For the INSEAD alumni association she has founded the INSEAD Women in Business initiative including its national mentoring program. She has previously served as Global Marketing Director for divisions of Novartis and Eli Lilly, and Strategic Marketing Expert for the kickstart accelerator program of the Digital Switzerland initiative. She has a degree in Economics from University of Porto and a MBA and executive certificate in Corporate Governance from INSEAD.

When she is not helping boards and global companies drive their innovation and strategic agendas to craft more beautiful experiences for their users, she paints the world in Japanese ink (sumi) and creates her own objects of beauty. She is a member of the International Sumi-e Friendship Association. Mafalda regularly takes Japanese ink painting classes with well-known master Kobayashi Tohun and his award-winning disciple based in Switzerland, Margot Olejniczak. She has taken Art History and Arts Writing courses at Sociedade Nacional de Belas Artes in Lisbon and Sotheby’s Institute of Arts, respectively. Since 2017 she exhibits in Switzerland and abroad. In 2020 she won the Judge’s Special Award at the international ink painting exhibition in Tokyo, Japan. Her second art edition, “The Tea House Diary” is now available.

Mafalda was born in Porto, and is also a Swiss citizen. She has lived in five countries, speaks 5 languages fluently (English, French, German, Spanish and Portuguese), and is working her way through intermediate level Japanese. She still loves and practices classical ballet regularly, and another edition in development is a reflection of that other artistic passion.

You can reach her here


Upcoming Exhibitions and Events:

2022, International Art Exhibition, National Art Center, Tokyo, Japan

2021, Altstadthaus, Kreis 1, Zurich, Switzerland

2021, AIMPE, The Hall Awa Japanese Handmade Paper, Tokushima, Japan

Past Exhibitions and Events:

2021, Volumes Zurich Summer Edition, Zurich, Switzerland

2021, Art Beyond Boundaries International Art Exhibition, National Art Center, Tokyo, Japan (International Honor Art Award)

2020, Art for All International Art Exhibition, National Art Center, Tokyo, Japan (Judge’s Special Award)

2019, Sakura Japan Festival, Ink Painting Exhibition by Atelier Margot, Zurich, Switzerland

2019, Torch of Asia International Creation Exhibition, National Art Center, Tokyo, Japan (Special Award)

2017, International Sumi-e Friendship Association, Sato Design Living, Zurich, Switzerland (Jury’s Special Award)


“The Tea House Diary”, Switzerland, 2021

“One Moment, One Drawing, Twelve ink drawings to chase the seasons”, Switzerland, 2018

“Autumn in Japan”, Switzerland, (coming soon)

“Why Humans Dance, A world history of dance in objects”, Switzerland, (in development)