Tag: marketing strategy
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Five takeaways from an evening dedicated to “Objects of Beauty”
I recently moderated the event “Objects of Beauty: Achieving success with and without a legend”, hosted by the INSEAD Alumni Association Switzerland. This was an evening dedicated to succeeding in fine craftsmanship.
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My favourite Instagram brand and what I learned from it
If you are reading this article there is a decent chance you are considering an Instagram (IG) account for your brand, if not already managing one. In 2016, more than half of marketers planned to increase their usage of this platform in the near future (source: statista.com). The fact that Instagram ranks second in the social…