Category: brand
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The artist in the boardroom, and as podcast guest.
A conversation on the changing priorities for company boards, and how my personal journey and Japanese ink painting practice shape my behaviour as a board member. It was a late winter evening in Zurich. The first signs of spring were already visible and yet, snow was still falling.I sipped from a cup of tea while…
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Five takeaways from an evening dedicated to “Objects of Beauty”
I recently moderated the event “Objects of Beauty: Achieving success with and without a legend”, hosted by the INSEAD Alumni Association Switzerland. This was an evening dedicated to succeeding in fine craftsmanship.
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My favourite Instagram brand and what I learned from it
If you are reading this article there is a decent chance you are considering an Instagram (IG) account for your brand, if not already managing one. In 2016, more than half of marketers planned to increase their usage of this platform in the near future (source: statista.com). The fact that Instagram ranks second in the social…
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Three principles that make for highly engaging guest speaking and a woman’s choice on executive education.
In 2015, I had the pleasure of guest speaking at a panel of prospective INSEAD applicants in Zurich. It had been some time since I participated actively in the school’s outreach and alumni activities. As I walked along the Limmat on a crisp fall early evening, I felt slightly nervous. I remembered clearly being in that…